Sowing the Seeds to Success – Nurture Marketing for Existing and New Customers
Posted by Andrew on November 29, 2009 | No Comments
Our favorite resource on Nurturing. This is a must-read and includes Nurturing definitions, benefits, data and examples. From the resource:
Nurturing Marketing defined:
- Initiating a conversation with prospects and customers over period of time
- Growing relationships by sending unique and valued messages to prospects and customers on a regular basis
- Leave a positive imprint in their mind until they’re ready to buy
Nurture Marketing is NOT:
- Sending out an e-newsletter periodically
- Randomly calling leads every six weeks to see if they are ready to buy
- Blasting your entire database with a new case study
- Offering content that promotes your company’s products and services and does not take into account your prospects’ interests
Source: Jennifer Culbertson, The Partner Marketing Group
Link to External Resource: Sowing the Seeds to Success – Nurture Marketing for Existing and New Customers | PowerPoint
See more Resources like this in the following Web Marketing Guide Section: Lead Nurturing
Filed Under: Lead Nurturing
