Online Personalization

Learn how to benefit from product, service and information personalization as an advanced component of online marketing.

The following are the best resources on the Web about online personalization.

An excellent primer on personalization from an Internet Marketing & e-Commerce perspective. From the resource:

Benefits of Personalization
- Product distinction: a standard product becomes a specialized solution
- Low cost access to luxury and status of personalized services
- Hard to evaluate experience goods become predictable search goods
- Survival through differentiation
- Increased customer loyalty

Personalization Approaches
- Mass Customization: blending standard products with individual information
- Choice Assistance: advice giving systems cut clutter of product choice
- Personalized Messaging: consumer needs and choices tracked across repeated interaction
Internet Marketing & e-Commerce
Ward Hanson, Kirthi Kalyanam