Online Marketing Quotes

Marketers and industry experts hold strong opinions on the value, role and future of Online Marketing. Benefit from their guidance and perspective.

A wealth of information creates a poverty of attention.
Designing Organizations for an Information-rich World
Herbert Simon

Value and Scarcity Online
- Volume of online content is growing far faster than the number of Web users
- Every site faces unique challenges to attract new visitors
- As Web users grow more experienced, they are less likely to explore new sites
- The true scarcity online: user attention
Internet Marketing & e-Commerce
Ward Hanson, Kirthi Kalyanam

"Your website has the potential to be the most powerful marketing tool in your arsenal."
Actionable Web Analytics: Using Data to Make Smart Business Decisions
Jason Burby, Shane Atchison, Jim Sterne