Web Landing Page Design
Learn the keys to developing effective Web landing pages that convert qualified visitors.
The following are helpful online resources about Web landing page design.
A series of seven straightforward techniques to increase Website form conversions. An example from the resource:
"7. Simplify the Registration Form
You must know what you want before you design the form. A smaller number of fields on your registration form results in more prospects. However, using more fields on your form results in better qualified prospects. A visitor who is serious about what you are offering and has already moved through the buying cycle is more willing to provide additional information. Before designing your form, it's important to outline the metrics for your campaign. Do you want more names or do you want better names?"
These 7 Tweaks Doubled The Conversion Rate
Lometa
A helpful and colorful look at seven techniques to increase landing page conversions. An example from the resource:
"5. Keep form length to a minimum
Data is king when it comes to cross marketing, but if your form has too many fields then you are going to lose the sale all together. Use hidden fields to collect implicit data (if they came to your site on the keyword 'nursing degree' don't ask them what degree they are interested in)."
7 Tips To Increase Landing Page Conversions
Search Engine Journal
An interesting, scientific look at how to use use Incentives and Friction to generate more leads through online offers and forms. Highly recommended. From the resource:
"Friction and Incentives are two of the most vital elements of the conversion process. Friction is balanced against incentives because in every process there is inherent friction.
Friction: Psychological resistance to a given element in the sales process.
Incentive: An appealing element introduced to stimulate a desired action.
You can't eliminate all Friction and capture a lead, because you are eventually going to ask people for something. The key is to have your value proposition tuned properly so that what you ask them for is compensated by what you are offering - and sometimes that requires you to add an incentive."
Filling the Pipeline
Marketing Experiments
