February 6, 2012

Corporate Website

Learn the keys to developing and maintaining an effective corporate Website as the key component to a successful online marketing strategy.

The following are the best resources on the Web about Corporate Website Development and Strategy.


A high-quality look into the core of Website development and presence with particular emphasis on Website usability, credibility and persuasion. From the resource:

Dynamics of a Web Visit
- Site visits are short, so first impressions matter
- Visits that extend past a few clicks offer information about motives, results
- Dynamic personalization systems adjust information to user goals
- Identifying major entry and exit points also can improve customization

Internet Marketing & e-Commerce
Ward Hanson, Kirthi Kalyanam