Corporate Website
Learn the keys to developing and maintaining an effective corporate Website as the key component to a successful online marketing strategy.
The following are the best resources on the Web about Corporate Website Development and Strategy.
A high-quality look into the core of Website development and presence with particular emphasis on Website usability, credibility and persuasion. From the resource:
Dynamics of a Web Visit
- Site visits are short, so first impressions matter
- Visits that extend past a few clicks offer information about motives, results
- Dynamic personalization systems adjust information to user goals
- Identifying major entry and exit points also can improve customization
Internet Marketing & e-Commerce
Ward Hanson, Kirthi Kalyanam