Community Development

Learn how to develop online communities to accelerate your online marketing strategy.

The following are the best resources on the Web about Online Community Development.

As part of a presentation on creating customer commitment in a market, the following challenges to creating an online community are highlighted:

Challenges to Creating Community
- Gaining attention and building traffic
- Losing member focus as community grows or changes
- If members disengage, content creation lags and retention drops
- Firms accustomed to controlling the message reluctant to let go
Internet Marketing & e-Commerce
Ward Hanson, Kirthi Kalyanam