Online Marketing Microguide FAQ
What is the Online Marketing Microguide?The Online Marketing Microguide focuses on helping business professionals understand the costs, benefits, risks, and best practices related to Online Marketing. The vast majority of information available to this audience is "noise" - content designed to influence users' thinking or to sell something. We identify, categorize and present high-value Resources - the vast majority of which business professionals will never find. By using the Online Marketing Microguide, our visitors learn much more about Online Marketing in much less time.
Why use the Online Marketing Microguide?
- Save time
- Discover great new resources
- Spend time enjoying great content instead of looking for it
We do not include Resources that:
- Are spam sites
- Have deceptive or overbearing advertising
- Are largely advertorial (for example: containing primarily promotional material for vendors)
- Give the appearance of participating in phishing or any other type of malicious activity ("phishing" being the fraudulent acquisition of sensitive personal information by masquerading as a trustworthy entity)
- Are of unknown origin (i.e. we cannot establish who operates the site)
- Require payment to access content
The publishers of the Online Marketing Microguide, NorthPage Research (that's us), produce several additional Online Guides that can be found here.
